Augmented Blueware

Just imagine, an exclusive tableware collection for you with precisely the same decoration as your own unique Delft Blue vase. Royal Delft, FLEX/design, and TWNKLS|Augmented Reality can make it happen, thanks to their close collaboration and fusion of expertise with Augmented Blueware. We are proud to announce this project won a Dutch Design Award in the category Best Client. The jury report read: "A deep-rooted brand with a very rich history interacts with innovative technologies and new partners. This royal company is continuing to evolve and understands what design can do to give new impetus to their ‘business’.” 

Coming soon to the Dutch Design Week

Royal Delft will present the concept Augmented Blueware, a Dutch Design Award winner, during the Dutch Design Week. A state-of-the-art, innovative 3D-scan process enables a specialist to remove the complete surface of a hand painted Delft Blue vase and subsequently unfold like a flat, digital card. With this graphic decor, the Royal Delft designers can produce beautiful transfer reproductions, which are subsequently placed on tableware, as much and as many times as you wish. From 20 – 28 October this unique concept can be seen in Eindhoven.

Innovation of centuries-old tradition

The innovative process that Royal Delft, FLEX/design & TWNKLS|Augmented Reality developed, ensures that a specific decoration from a unique hand painted vase can be transferred to tableware decorated with that same one-of-a-kind design. Create a beautifully laid table that is completely unique.